Grocery retail is one of the biggest segments we are able to see in the global retail industry. It is expected to grow by three times larger than the fashion apparel industry in the coming years and by 2018 it expected to reach 80B euros. With invent of e-grocery ventures like BigBasket, Grofers, Localbanya, Greencart, etc., competition is getting higher and retailers are investing hugely in developing their online presence. This is where ecommerce comes in and plays an increasingly important role in the online grocery retail industry.
While offline retailers are pushing their bounds of operation into e-grocery, companies are facing so many challenges to effectively market their products into the online marketing channel. It is not just about having a website, but an online shopping website that connects retailers and consumers. Retailers are taking initiative to venture into the online marketplace with the help of grocery ecommerce platforms to sell their products easily as well offer their store customers with hassle free shopping experience. There are a lot of clone websites available including Zop Now and BigBasket Clone since they made it successful running online! Hence, it is no more difficult to get into the ecommerce market due to the emergence of readymade grocery ecommerce software.
Marketers strongly believe that e-grocery will continue to flourish sales and revenue as long as the internet technology stays on its crown. As the global ecommerce market is showing remarkable growth, there are plenty of spaces for the online grocery market to grow on its path leading to heavy competition to traditional offline shops like Walmart and Tesco.
Since consumers seeking convenience more than value for money, businesses adopting to online grocery shopping will be increased and it will drive growth to online marketing channel of food tech businesses leading to more innovation of more digital ventures and hence online grocery shopping will become an integral part of lives in the near future!
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Also, learn more about How to start a grocery eCommerce business and sell groceries online >>> http://www.ecommercewebsitedevelopmentchennai.in/blog/how-to-sell-grocery-online/